For decades, “Made in Germany” was synonymous with reliability in the lubricant industry. Over time, however, many major brands relocated their production abroad, often for cost reasons—frequently at the expense of quality. At the same time, marketing and advertising activities increased disproportionately. Exaggerated advertising increasingly replaced technical focus, making products unnecessarily expensive for consumers without delivering corresponding technical added value.

As a PhD holder, scientist, and expert in the field of lubricants, I have experienced what this leads to: lubricants that are interchangeable. Formulations driven by marketing rather than performance and durability. Products whose origin is no longer transparent or traceable.
The decision to found a new lubricant brand in Germany did not arise from the desire to create yet another brand, but from the conviction that a clear stance is once again needed.
Our lubricants are developed, tested, and produced in Germany.
Not because it is easier—but because this is where we maintain control:
over raw materials
over formulations
over quality
We believe that modern machinery and engines—as well as classic engines—deserve lubricants that are developed with integrity. Without compromise. Without anonymous supply chains.
EXPLORLUBE stands for a new beginning rooted in traditional values: engineering mindset, responsibility, and substance.